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Copywriter —
From: evoke interaction  |  Location Philadelphia, Pennsylvania  |  State  |  Posted: Jul 22, 2009 10:07 AM
Copywriter

evoke | interaction is a full-service NYC and Cambridge, and Philadelphia based interactive marketing and advertising agency servicing the healthcare industry. evoke partners with leading pharmaceutical, biotech, and medical device clients – consistently delivering unparalleled levels of strategic service, creative and technological innovation that build richer and more effective interactions between our clients and their customers.

As a Copywriter at evoke | interaction, you will play a fundamental role in the content strategy and development process. Your job will be to develop compelling content, creative concepts and copy designed for interactive and multimedia advertising and marketing materials. You will work closely with the Creative team, designers, information architects and account and Production teams, as well as editorial support staff. Your role will include taking complex data and turning it into persuasive copy directed at patients, physicians and consumers. The Copywriter will present ideas to clients, participate in pitches as required, and participate in team meetings.

A Copywriter at evoke:
Is passionate and original

Combines conceptual creative thinking with exceptional content delivery to ensure both creative and medical integrity

Possesses a deep understanding of how (and when) interactive technologies can be used to deliver rich and rewarding user experiences

Collaborates with members of the art team to conceptualize creative campaigns

Is experienced in a range of interactive marketing tactics and content delivery methods, including: website, rich and standard ad units, emails, tools, video, mobile, etc..

Is responsible for on-strategy and on-time execution of multiple projects

Acts as sole or lead writer on some projects

Leads the reviewing of all copy documents before they are submitted to the client, including initial copy for marketing review as well as finished manuscripts for medical/legal review

Is responsible for accurate spelling, grammar, and execution of established style guidelines

Is well versed and seasoned in the preparation of materials for Medical/Legal Review including completion of references and annotations; participates in MLR meetings

Is comfortable and experienced presenting work internally and externally to clients

Understands the production process

Qualifications Include (but are not limited to):

2+ years of experience in content development and writing in a medical interactive advertising agency

At least 2 years experience with supervisory responsibilities

Bachelor’s degree required (preferably one that combines a background in English and Science)

Must have experience developing and executing campaigns for pharmaceuticals, medical devices and diagnostics advertising

Demonstrated ability and willingness to push the creative while staying on strategy

Extraordinary written and verbal communication skills

Demonstrated ability to meet deadlines and perform with professionalism and excellence under pressure



Qualified candidates should send their resumes and compensation requirements to humanresources@axishh.com. Please reference “CPY-EVOP-709” in the subject line.

About evoke interaction

Founded in 2006 as a division of AXIS Healthcare Communications LLC, evoke | interaction (www.evokeinteraction.com) serves our clients with a growing team of professionals – and are backed by 200 colleagues (writers, designers, administration) through the AXIS Healthcare network, part of the Huntsworth Health group.

evoke provides an exciting and flexible work environment, competitive salaries and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement.

It is our goal to provide our people with the best possible support and environment to grow and thrive. Our culture is entrepreneurial – embracing yet not stifling. We work hard because we love what we do. We believe strongly in intelligent innovation.

www.evokeinteraction.com


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